What is Search Engine Optimization

What is SEO and how does it benefit your company?

SEO stands for Search Engine Optimization, which means “search engine optimization”. It is the set of disciplines, optimization strategies, and techniques that we can implement for the positioning of our website in search engines.

SEO is not only used for search engines but also for users. The content must be fundamentally relevant and must speak clearly and concretely.

Google nowadays prioritizes those websites where their pages are being optimized and where relevant, new, and updated content is uploaded for the user. It is thanks to these strategies that web pages acquire their Page Rank.

Digital visibility is nowadays a fundamental aspect to get more leads, and customers and convert our users into future consumers. That is why SEO is important for your company to stand out from your competition.

Having a website that has good optimization allows you to achieve your conversion and ROI goals. Saving time and money, in the long run, is possible through an SEO positioning strategy.

Benefits of implementing SEO in our company

The benefits of implementing SEO strategies for our website go beyond appearing at the top of search engines. When we properly manage the SEO positioning of our brand, it has a direct impact on the marketing strategy.

Therefore the strategies and optimization techniques acquired and implemented on your website benefit both online and offline. Your website becomes the showcase for your products or services.

Getting positioned in the first places of search engines increases brand visibility and therefore generates attraction to your users, thus generating more traffic to the web. This action increases the probability of converting a click into a sale.

Profitability in SEO investment

As we know the main benefit we expect when investing in any action is that it is profitable and in the case of digital positioning, Organic. Getting our website to appear in the first results in search engines is a job that requires dedication and good content that does not involve any cost outside the SEO specialists.

One of the differences between SEO and SEM is that we do not have to pay Google to appear on the first page of search engines. SEO is a tool that is independent of the volume of traffic that leads to your website. This means that, unlike Google AdWords, we do not pay for clicks, but will depend on the tools to get clicks organically.

Position your brand for the long term with SEO

SEO is a long-term digital marketing strategy. If we position our website through techniques, tools, optimization strategies, updating our content periodically optimized, and internal maintenance, we will achieve, and organically reach our users.

Unlike AdWords campaigns, when our campaign ends our page disappears from the first place.

Traffic increase

More than 75% of the clicks are obtained in the first 3 positions in the search engines. On the other hand, less than 10% of users go to the second page. Now we see how beneficial it is to appear in the first places of Google.

Increase sales

The conversion rate of your website will be optimized thanks to the SEO actions you perform on your web page. It is important to detect the keywords that users type in search engines to find your product or service to focus efforts on optimizing your SEO strategy to capture traffic that converts to our website.

It is necessary to optimize the purchase funnel to be able to detect technical errors and some purchase forms that request excessive information or that the user does not understand. If you would like additional free advice, tips, and timely, current information about SEO, you may check Web Links Broker to know more.

Positioning 24/7

One of the advantages of SEO optimization is to be able to position our pages 24 hours a day, 365 days a year without impediments. This does not happen with SEM positioning, since it is governed by budget, but not by optimization strategies or SEO positioning techniques.

This investment of time and money is profitable in the long term. Once your website is optimized, creating relevant and quality content periodically, and implementing new techniques and tools for optimization, your website will not drop from the top positions in search engines.